Matomo
Matomo is a free software alternative to Google Analytics for reporting on website traffic.
This site uses the service managed directly by Alkemy Play, therefore there is no transmission and / or sharing of data with services or third parties.
The version of Matomo used on this site has been configured to anonymize all the traffic that is analyzed, according to the provisions in force in terms of privacy.
Google Analytics
Google Analytics is a free web analytics service provided by Google that allows you to analyze the access statistics on visitors to a website, in an anonymous and aggregate form.
This site has activated the anonymization service of all data collected by Google Analytics, and does not share and / or combine data with other services and / or applications. Google Analytics cookies can therefore, in the specific case of use on this site, be included in the category of technical ones, as indicated in the
Guidelines of the Privacy Guarantor published on June, 10th 2021
Youtube (Google)
YouTube is a web platform that allows the sharing and viewing of multimedia content on the network (video sharing). In this site, YouTube is used as a video content delivery platform.
This site has enabled the "Privacy Enhanced Mode" for the Youtube embedded video player.
The Privacy Enhanced Mode of the YouTube embedded player prevents the use of views of embedded YouTube content from influencing the viewer’s browsing experience on YouTube. This means that the view of a video shown in the Privacy Enhanced Mode of the embedded player will not be used to personalize the YouTube browsing experience, either within the Privacy Enhanced Mode embedded player of this site or in the viewer’s subsequent YouTube viewing experience.
If ads are served on a video shown in the Privacy Enhanced Mode of the embedded player, those ads will likewise be non-personalized. In addition, the view of a video shown in the Privacy Enhanced Mode of the embedded player will not be used to personalize advertising shown to the viewer outside of this site.
Vimeo
Vimeo is an American video hosting, sharing, and services platform provider delivering high-definition video across a range of devices. In this site, Vimeo is used as a video content delivery platform. Vimeo’s embeddable video player uses a cookie ("VUID") that Vimeo considers essential to the video player experience. Vimeo does not use third-party analytics or advertising cookies when the video player appears on this website, unless the website visitor is logged in to his/her Vimeo account. This site has forced the "DNT" ("Do Not Track") parameter to block Vimeo's video player from tracking any session data including all cookies and analytics.
Statistical cookies and third-party audience measurement
These are cookies that allow you to monitor and analyze the behavior of users of this site. Through these cookies it is possible to monitor the navigation of users on the site for statistical purposes and to possibly make improvements based on data analysis. These cookies only provide anonymous and / or aggregate information on the way in which visitors navigate the site and do not allow to trace the behavior and / or activities carried out by individual users.
Facebook Ads Conversion Tracking
The Facebook pixel is used to monitor the actions of website visitors. This is called "conversion tracking". Tracked conversions can be used to analyze advertising effectiveness and return on investment. Tracked conversions can also be used to define custom audiences to optimize ads and campaigns with dynamic ads.
Google Ads Conversion Tracking
Conversion tracking is a tool that shows what happens after a customer has interacted with ads, for example if they bought a product, signed up for the newsletter, called a business phone number. When a customer completes an action defined as profitable, it is called a conversion.
Twitter Ads Conversion Tracking
Conversion tracking allows you to measure return on ad spend by tracking the actions people take after viewing or interacting with ads on Twitter.
LinkedIn Conversion Tracking
Conversion tracking allows you to measure return on ad spend by tracking the actions people take after viewing or interacting with ads on LinkedIn.
Google Search Console
Google Search Console is a service offered by Google that allows you to monitor and manage the presence of the site in Google Search results, as well as to solve any problems. Search Console helps you understand and improve the way Google sees your site.
Marketing cookies - profiling for advertising purposes and for third party remarketing
This site contains external third-party services that can in turn install cookies for the proper functioning of the services they are providing. Here are the links to access the pages of the various external suppliers which explain how cookies are used and how to enable / disable them. These cookies (third-party advertising services) are used in order to show personalized advertising and content based on the user's browsing history.
Paypal buy now pay later
Paypal buy now pay later is a service by Paypal that lets you pay by monthly installments.
Google Tag Manager
Google Tag Manager is a tag management system that includes the same functionality as global site tags and allows you to instantly configure and deploy tags on a website or mobile app from a web-based user interface of easy to use. In addition, Tag Manager offers support for tag organization and version control, third-party and community-developed tag templates, and enterprise collaboration and security capabilities. Tag Manager helps optimize tag distribution, reduce tag configuration errors, and allows you to edit and distribute tags on a site instantly from a web-based interface.
Google Optimize
Google Optimize is a website optimization tool that helps online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction by continuously testing different combinations of website content.
Microsoft Advertising
Microsoft Advertising is a pay per click (PPC) advertising system. Create personalized experiences using powerful audience intelligence and platform capabilities that improve campaign performance.
Google Ads Remarketing
Remarketing ads, also known as retargeting ads, allow you to reach users who have already visited the site without completing a conversion, i.e. an action that can be buying a product, filling out a contact form, download a file, and so on. The simplest method to describe this type of ads is to imagine them as a way to invite customers who are already standing in front of our shop window to buy, unsure whether or not to buy in our shop. Through a simple tracking code, remarketing entices previous users to return to your site by showing them your ads as they browse websites on the Display Network or search Google for terms related to your business. With retargeting, your brand and products always stay on top.
Remarketing Google Analytics
Remarketing is a tool that allows you to use data and metrics to create lists of site visitors and share those lists with Google Ads, to show ads for this site as they browse elsewhere on the Internet. Remarketing with Google Analytics will improve campaign performance by reaching users who have already been on this site.
Remarketing Twitter
Remarketing is a tool that allows you to use data and metrics to create lists of site visitors and share those lists with Google Ads, to show ads for this site as they browse elsewhere on the Internet. On Twitter, you can remarket to people who have visited this website, and / or signed up for the newsletter or interacted with your business in other ways.
Facebook Custom Audience
Custom Audience is an ad targeting option that helps you locate existing audiences among people on Facebook in an optimal way for your site.
Facebook Remarketing
With Facebook Dynamic Ads, you can automatically show the right products to people who have expressed interest on the website or elsewhere on the Internet.
Google Adsense
Google AdSense offers publishers the ability to make money from online content. AdSense works by matching ads to the site, based on content and visitors. Ads are created and paid for by advertisers who want to promote their products.
Whatsapp
Messenger is a FREE messaging application for Android and other operating systems. WhatsApp allows you to text and call friends and family using your phone's Internet connection (4G / 3G / 2G / EDGE or Wi-Fi, depending on availability). Switch from SMS to WhatsApp to send and receive messages, calls, photos, videos, documents and voice messages.
TocToc chat
TocToc is a scalable and modular platform for Web Customer Engagement, Identification & amp; Rooms that allow you to create effective value relationships between companies and online customers. Visitors to the website have the option, via a pop-up window, to chat directly with customer support
Pure Chat
Pure Chat was designed to help organizations have better conversations with their website visitors at the moments that matter most. Visitors to the website have the option, via a pop-up window, to chat directly with customer support.
Pipedrive Chat
Pipedrive is a multifunctional sales platform designed to expand revenue.
Live chat is a direct instant messaging service between a site's customers and customer support and / or sales teams. Visitors to the website have the option, via a small pop-up window, to chat directly with a staff member who can answer any urgent questions or transfer them to representatives with specialist knowledge.
Hotjar
Hotjar is a suite of analytical tools to assist in the collection of qualitative data, providing feedback via tools such as heat maps, session recordings and surveys.
Instagram
Instagram is a US social networking service that allows users to take pictures, apply filters and share them over the Internet.